CENTRAL PARK
A bold, atypical site for a residential development in Katowice, Poland — built to sell floor plans and strong enough to carry the brand into print and social.
A development,
five unit types.
Central Park Katowice is a residential investment in Poland, selling apartments across Optimum, Standard, Plus, Premium, and Smart types — each with its own floor plans and pricing. The client wanted a site that stood out from the generic, corporate look most developer sites share.
Every developer
site looks the same.
Beige palettes, stock renders, dense spec tables. The brief was the opposite — bright and atypical, distinctive enough to reuse across print and social, while still helping a buyer find and compare floor plans by type, size, and price.
Dark green,
oversized type.
A deliberate departure from the beige-and-stock-photo norm — chosen so the same visual language could extend cleanly onto brochures, signage, and social posts. The apartment finder lets buyers filter by unit type before ever seeing a plan.
Compare plans
without losing your place.
Bright and atypical, built to scale into print and social.
A favorites list
that becomes a lead.
Buyers heart the plans they're considering on a dedicated Likes page, then send the shortlist to their own inbox in one step — turning a passive favorites list into a lead-capture moment.
Contact details and a message form for the Katowice and Kraków sales offices — one tap from any floor plan.
Browsing plans, on the go.
Comparing floor plans, saving favorites, and reaching a sales office all work the same on a phone as they do on desktop.
The site is live, and its visual language has carried into print and social.
No formal conversion metrics are tracked, but the client has been satisfied with the design and its reuse beyond the site itself — exactly as intended.
Visit Central Park Katowice